New iPhones worth the cost as they replace many other gadgets: Tim Cook

Defending the high cost consumers would have to pay to own the most expensive iPhone released this month, Apple CEO Tim Cook has said that the device is worth the cost as it replaces many other gadgets one might need, a media report said.

Apple's newest line of iPhones -- the iPhone XR, XS and XS Max -- cost as much as $1,449 for the most expensive model, CNBC reported late on Tuesday.

"The phone has replaced your digital camera. You don't have a separate one anymore. It's replaced your video camera. It's replaced your music player. It's replaced all of these different devices," Cook was quoted as saying to ABC's "Good Morning America".

"And so arguably the product is really important. And we've found that people want to have the most innovative product available and with that, it's not cheap to do."

Apple iPhone XS, iPhone XC, MacBook, iPad Pro price and specs leaked

Apple is gearing up for its September 12 event where the Cupertino, US-based technology giant is expected to announce iPhone 2018, iPad Pro 2018, MacBook and Apple Watch. Reports around what to expect from Apple’s event has been making rounds of the internet since the beginning of this year. However, a recent leak on Chinese social media platform Weibo claims to know final price, specifications and names of the upcoming products, according to technology portal Mysmartprice.

According to the portal, the iPhone 2018 model would have at least two variants – iPhone XS and iPhone XC. These models would be launched along with a new iPad Pro 2018, MacBook and Apple smart Watch.

Here are the details of the upcoming products based on the recent leak on Weibo:

Apple iPhone XS

The iPhone XS is expected to be the premium-edition model with an OLED screen in the upcoming range of iPhone 2018. According to the leak, the phone would come in two screen sizes – 5.8-inch and 6.5-inch. The leak does not reveal if the phone would be based on the iPhone X concept, therefore there is no confirmation on the screen notch. The phone, however, is said to feature a glass-metal-glass design that Apple introduced with the iPhone 8 series.

Apple to unveil new products on Sept 12: Get ready for new iPhones and more

It's confirmed! Apple Inc is set to roll out its latest lineup of products, more importantly, the new version of iPhone on September 12 at the Steve Jobs Theater in the company's Cupertino, California campus. "Gather Round," said the invite on Apple's website. Beyond the iPhones, Apple has been working on updated AirPods, an AirPower wireless charger, a new Apple Watch, and revamped iPad Pro tablets for this year, according to several reports. This means consumers can look forward to a series of product launches in the upcoming event.

Let's have a look at the possible launches this September 12 in the most-awaited tech event:

iPhone XS, iPhone X Plus, 9, or something entirely different?
If reports are to be believed, Apple will unveil its renewed iPhone strategy at the event. It’s planning three new models that look like the iPhone X, including a refresh to the flagship device, a larger premium model, and a larger, cheaper model that comes in different colours. All three devices will have facial recognition and edge-to-edge screens like the iPhone X, but the two premium models will have OLED screens, while the cheaper phone will use LCD technology, Bloomberg News has reported.

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