Newly-launched Apple iPhones, Watch Series 4 now on sale globally

Apple has announced that its newly-launched iPhone XR, XS, XS Max and 'Watch Series 4' are going on sale globally from Friday.

The new iPhones and Apple Watch Series 4 will be available in India starting September 28.

In India, one would have to shell out Rs 12,075 a month, as zero-cost EMI, for a period of one year to own the 512GB variant of iPhone XS Max -- the most expensive iPhone released this month -- that would cost Rs 1,44,900.

The iPhone XS with 512GB storage model would be priced Rs 134,900 and the cheapest of the lot, iPhone XR (64GB)would hit the shelves at a starting price of Rs 76,900 in India.

The iPhone XS and XS Max support dual SIM and dual standby functionality and are fuelled by Apple's latest A12 Bionic chipset built on 7-nm design and a new neural engine with an 8-core dedicated machine learning (ML) processor.

New iPhones worth the cost as they replace many other gadgets: Tim Cook

Defending the high cost consumers would have to pay to own the most expensive iPhone released this month, Apple CEO Tim Cook has said that the device is worth the cost as it replaces many other gadgets one might need, a media report said.

Apple's newest line of iPhones -- the iPhone XR, XS and XS Max -- cost as much as $1,449 for the most expensive model, CNBC reported late on Tuesday.

"The phone has replaced your digital camera. You don't have a separate one anymore. It's replaced your video camera. It's replaced your music player. It's replaced all of these different devices," Cook was quoted as saying to ABC's "Good Morning America".

"And so arguably the product is really important. And we've found that people want to have the most innovative product available and with that, it's not cheap to do."