Breaking News - Airtel and Vodafone subscribers in India have begun seeing an option to pay for apps, games, books and movies on Google's Play Store through their carriers, allowing them to buy services on their Android devices without a credit/debit card or net banking.
Combined, the country's two largest mobile service providers have over 450 million subscribers, giving Google a massive base of customers who will now be able to buy services on its Play Store more easily. The company's Android operating system powers 9 out of 10 smartphones in the country.
Google has not officially announced the launch of carrier billing for Airtel and Vodafone users in the country, but both prepaid and postpaid users have begun seeing the option. Upon initiating a payment however, users are shown an error message suggesting the integration isn't yet complete.
"We are continually looking at ways to enhance user experience, including payment options available on our Play store," a Google spokesperson said when contacted about the development.(Read More)
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