The incident comes as Apple investigates similar cases reported in Taiwan and Japan of batteries in its latest iPhone 8 Plus becoming bloated, causing the device's casing to open.
On its website on Thursday, China's state-backed ThePaper.cn cited an iPhone buyer surnamed Liu as saying his newly purchased iPhone 8 Plus arrived cracked open on Oct 5. There was no sign of scorching or an explosion.
Liu told ThePaper he bought the handset through online marketplace of JD.com Inc. He said he did not charge the new device and returned it to the seller.
Pictures taken by Liu and displayed on ThePaper's website showed an iPhone 8 plus split open along the side featuring the sim card holding, with the phone's internal parts visible.
An Apple spokesperson said the company is looking into the matter and declined to comment further.
The incident comes as indifferent reviews of the iPhone 8, which comes 10 years after Apple released the first version of the revolutionary phone, drove down shares of the company since the handset's launch.
Some investors worry whether pre-orders for the device were well below previous launches, although some Apple fans are waiting for the premium iPhone X due out in early November.
Apple competes in China with local makers, including Huawei Technologies Co Ltd and Oppo which sell phones with high-end features at lower prices.
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