Monday 12 February 2018

HomePod is no match for Alexa. Is Apple losing the smart speaker plot?

Apple HomePod speaker, HomePod speaker, HomePod

The war for your digital home is waging. Apple has finally followed Amazon, Google and Microsoft by launching a smart speaker with a voice-controlled artificial intelligence assistant. Yet even though the “HomePod” is another technological marvel, there’s a chance Apple is already losing the battle.

The competition isn’t just through the sound quality of the speaker – but the other things that users can do with it. The most common requests to AI personal assistants such as Apple’s Siri are reportedly to play music, read the weather forecast and set timers or reminders.

But the capabilities of these assistants are increasing at lightning speed. This doesn’t just rely on the sophistication of the artificial intelligence involved but also what other technology the assistant can link to. And given Apple’s tendency to reject open connections to other company’s systems, it may find it has some serious catching up to do.

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