Maruti 's new Dzire will roll out on 16 May: What to expect

Car market leader Maruti Suzuki India (MSI) is seeking to revive growth in compact sedan segment in the country with the launch of its third generation Dzire next month.

The company, which has till date sold 13.81 lakh units of the model in India since its launch in March 2008, will roll out an all-new version of Dzire on May 16.

The sub-four metre compact sedan segment has witnessed decline in sales. In 2016-17, it clocked 4,02,608 units as against 4,40,735 units in 2015-16, down 8.65 per cent.

MSI's Dzire sales declined by 14.67 per cent at 1,99,878 units in financial year 2016-17 as against 2,34,242 units in the previous year. Despite the decline, the model accounted for 50 per cent of the total sales in the segment.

"Due to capacity constraints we had to adjust production of certain models, including Dzire, in order to reduce long waiting period of models like Baleno and Vitara Brezza," MSI Executive Director Sales and Marketing RS Kalsi told reporters here.

With additional capacity of 1.5 lakh units available for this fiscal from Suzuki's Gujarat plant, he said the pressure will ease and it will benefit models like Dzire.

"We have 50 per cent market share in the compact sedan segment where Dzire is present and with the launch of next generation edition we are looking to maintain the sales momentum," Kalsi said.
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