First launched in 2008, Dzire happens to be Maruti’s second most sold car (after the Alto) and brings 14 per cent of the company’s domestic sales. Dzire also is the largest selling compact sedan in the country accounting for half of the segment volumes. The new Dzire offers a higher fuel efficiency of 5.5 per cent and 6.8 per cent on the petrol and diesel variant, respectively. Diesel Dzire claims to give an efficiency of 28.4 km/litre while petrol offers a mileage of 22 km per litre. Bookings for the new car started early this month and the company has already got bookings of 33,000 cars. Deliveries will start immediately.
“We have designed a fresh new car that is an authentic sedan. It is more spacious and more comfortable, more feature packed.
The many fine touches on the inside make it plush and premium, distinguishing it from everything else,” said Kenichi Ayukawa, managing director at Maruti Suzuki. He said it is bound to generate plenty of excitement among its young and aspirational customers. Dzire is also critical for the market leader as it eyes an annual volume of two million cars by 2020 (it sold 1.56 million vehicles in FY17).
With this launch, the country’s top car maker desires to position Dzire as a vehicle distinct from Swift which happened to provide cues for the initial model when it was launched in 2008. The new model is now called Dzire and not Swift Dzire as it seeks to break away from the Swift association. The first generation of Dzire was seen as a Swift with an additional boot space. Strategically, the company is bringing the full model change of Dzire first and the new Swift may come next year.
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