The move marks yet another commitment from company in India which is currently engaged in a bitter battle with Softbank-funded Ola for winning the country’s ride hailing market. Uber had kicked off its service in India in August 2013 by offering its service to riders in Bengaluru at first.
While Uber did not share too many details, the company said it would look to expand the service to six Indian cities, presumably the country’s largest metros, by the end of 2017. The launch of UberEats in Mumbai will take the number of cities the service is present in up to 78, spread across 26 countries.
“The introduction of UberEATS in India, with Mumbai as the first city, is a major step in our global expansion and showcases our commitment to the region. The app brings the perfect pairing of amazing restaurant partners, innovative technology, and the efficient Uber delivery network at a tap of a button to people in India,” said Bhavik Rathod, Head of UberEATS India.
Rathod had served as the General Manager for Uber’s ride hailing service in India since its entry into the country in 2013.
UberEats will go head to head with services such as FoodPanda, Zomato and Swiggy, which are already well established in all the large Indian cities. All three companies have thousands of restaurants partnering with them, and it will be interesting to see how Uber plans to woo them to join its service.
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