As it marks its entry into the premium-affordable housing segment, Bengaluru-based real estate giant Embassy Group is turning to technology to woo customers in an effort to offer a truly differentiated experience from its rivals.
The company is dabbling with the idea of smart homes and has roped in Amazon to fit every apartment in its upcoming Embassy Edge project in North Bengaluru with Echo smart speakers and accompanying smart devices.
Homeowners will be able to control lights and appliances with their voice and will even be able to remotely monitor their homes through Amazon’s service. The project will have a little over 800 homes and will be completed in the next four years.
“Being the first in real estate to bring this integration of voice-enabled homes in India, we believe that this will revolutionize the residential sector. We will be replicating this concept in our other residential projects across micro markets,” said Jitu Virwani, Chairman and Managing Director, Embassy Group.
Virwani’s idea is that the company needs to do something different to modernise homes for the tech savvy buyers especially in a city like Bengaluru. The Embassy Edge project which will offer 1 to 3 bhk apartments at a cost ranging from Rs 3.6 million to Rs 8.1 million will largely target buyers working in the city’s IT and ITeS sectors.
The company is dabbling with the idea of smart homes and has roped in Amazon to fit every apartment in its upcoming Embassy Edge project in North Bengaluru with Echo smart speakers and accompanying smart devices.
Homeowners will be able to control lights and appliances with their voice and will even be able to remotely monitor their homes through Amazon’s service. The project will have a little over 800 homes and will be completed in the next four years.
“Being the first in real estate to bring this integration of voice-enabled homes in India, we believe that this will revolutionize the residential sector. We will be replicating this concept in our other residential projects across micro markets,” said Jitu Virwani, Chairman and Managing Director, Embassy Group.
Virwani’s idea is that the company needs to do something different to modernise homes for the tech savvy buyers especially in a city like Bengaluru. The Embassy Edge project which will offer 1 to 3 bhk apartments at a cost ranging from Rs 3.6 million to Rs 8.1 million will largely target buyers working in the city’s IT and ITeS sectors.
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