After being cornered by Patanjali and macro-headwinds, ayurveda major Dabur is pulling up its socks. With better sales and improved margins, the firm is now looking to leverage the renewed popularity of ayurveda, mostly ignited by rival Patanjali.
Sunil Duggal, chief executive officer, Dabur India, shares his plans and insights with Arnab Dutta. Edited excerpts: Dabur’s sales have improved in recent quarters. What worked for you? Towards the end 2016-17 and early 2017-18, we had our back to the wall due to a number of factors such as subdued demand, demonetisation and ...Read Full Story
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