Better than iPhone? Samsung Galaxy Note 9 creates flutters in Apple camp

Samsung, that maintained a comfortable lead in the second quarter this year with 20.9 per cent global market share, has now created flutters in Apple's camp with unveiling its flagship Galaxy Note 9.

According to industry analysts, Note 9 can build a robust road-map for Samsung at a time when the premium segment globally is reporting flat or lower sales amid Chinese players offering flagship devices at a much lower price point in price-sensitive markets like India.

The 6.4-inch Note 9, launched on Thursday, comes with a mammoth 1TB memory, a bigger battery and a Bluetooth-equipped S Pen which is unique to Note devices.

"The customers in the premium category are split between Android users (who usually prefer Samsung over any other brand) and the iOS users. Both the customers are distinct and usually like sticking to their choices," Upasana Joshi, Associate Research Manager, Client Devices, IDC India, told IANS.