Thursday, 14 September 2017

Amazon opens India's first fashion imaging studio 'Blink' in Gurgaon

Amazon

After the successful launch of the Fashion Studios in New York and London, Amazon launched the largest standalone Fashion Imaging Studio, Blink in India in Gurgaon.

Spread over 44,000 sq. ft. with state-of-the-art digital imaging facility, the studio is first of its kind in India and only third of its kind globally by Amazon, said a statement.

In addition to 16 individual high-tech photography bays, the studio also has a large editorial suite, video editing facilities and creative spaces.

Established as a Center for Creative Excellence, the studio will enable Amazon Fashion to creatively collaborate with Fashion brands and partners to produce lakhs of high-quality images for its fashion merchandise every year.

"At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. All of our efforts we've made for this studio in terms of technology, scale and talent are designed to deliver high-quality imagery that inspires and educates our customers," said Arun Sirdeshmukh, Head, Amazon Fashion India.
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