Monday 18 September 2017

Want to buy new iPhone 8 & iPhone 8 Plus? Here's Apple's India plan

apple, iPhone

Apple has updated its marketing and sales strategy to make an impact in India, the world’s third largest mobile phone market after China and the US.

The iPhones shipment used to reach Indian shores after a huge time gap and the actual sales of devices used to start even later. This time, the new iPhone 8 and iPhone 8 Plus will launch in India just a week after the US launch. The premium iPhone X will be rolled out in India along with the international roll out.

What else has changed is the launch timings. The new iPhone 8 and iPhone 8 Plus will go on sale starting September 29 at 6 PM, unlike the previous iPhone launches that used to go on sale at midnight in India. Apart from online sales through e-commerce platforms, the new iPhones will be available for purchase through offline retail stores and the sale will commence at the same time through online and offline channels.

To market the launch of much-awaited devices of the year, Apple has pooled in more than 10,000 retailers country-wide to ensure timely availability of the new products for prospective buyers. Also, the new iPhones will launch along with cashback offer on Citibank cards, which assures Rs 10,000 cashback on iPhone 8 and iPhone 8 Plus and Rs 15,000 cashback for customers who buy the iPhone along with Apple Watch Series 3 together.

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