Amazon's Great Indian Festival vs Flipkart's Big Billion Days: Online sales begin today

It is time again to loosen your purse strings! With attractive deals and huge discounts across various categories on offer, almost all major e-commerce platforms are geared up to commence their sales for the festive season.

While e-commerce giant Flipkart and the online retail platforms it owns -- Jabong and Myntra -- will start with their five-day-long "Big Billion Days" sales from September 20, Amazon India's "Great Indian Festival" will begin exclusively for its "Prime" customers on the same day at 12 p.m.

However, the festival sale for all customers of Amazon India will be from September 21 to 24.

"For the first time ever, the Great Indian Festival will start early at 12 noon on September 20 only for 'Prime' members," Manish Tiwary, Vice President, Category Management, Amazon India, told IANS.

"We expect more customers to join the digital ecosystem and shop with us during this festive season. With expanded selection and a robust logistical support system, we are ready to handle the massive customer traffic that we are bound to receive this season," Tiwary added.

Amazon India will offer deals across several categories, including smartphones, tablets, laptops, large appliances, baby products, clothing and accessories, beauty products, home and kitchen products, furniture and stationery products.