Facebook-Cambridge Analytica row: Zuckerberg brings apology ads; updates

Facebook's problems after the Cambridge Analytica scandal broke out refuse to fade. Now, the social media giant's founder and chief ececutive officer Mark Zuckerberg has issued a full-page advertisement in seven newspapers across the United Kingdom and three across the United States apologising for the data breach. "We have a responsibility to protect your information. If we can't, we don't deserve it," he said. Meanwhile, the social media giant also dismissed claims of having collected users' text and call data without their consent.

Amid the ongoing privacy scandal surrounding Facebook and Cambridge Analytica, Zuckerberg, in the advertisement, reiterated that the social media platform had already stopped third-party apps from "getting so much information" and that Facebook had started "limiting the data apps get when you sign up", The Verge reported. Zuckerberg also clarified that Facebook users would now be aware of which apps had access to their information and which did not, so that they could make an informed decision.

The Facebook ads ran in prominent positions in British nationals, including the best-selling Mail on Sunday, The Sunday Times, and The Observer -- which helped break the story -- as well as the US' New York Times, Washington Post, and the Wall Street Journal. The advertisement reflected the public statements Zuckerberg made last week after the Cambridge Analytica data breach row prompted investigations in Europe and the US, and sent Facebook's share price plunging.