In past three weeks, Jubilant FoodWorks has outperformed the market by surging 17% after the company formed a joint venture with Golden Harvest QSR Ltd to launch Domino’s Pizza in Bangladesh. On comparison, the S&P BSE Sensex was down 3.3% during the same period.
Last week, Domino’s has announced an Everyday value offer (EDVO) on regular sized pizza starting at Rs 99 each aimed at small group sizes of 2 customers.
The company said the Everyday Value price will help Domino's Pizza in increasing pizza penetration across market, especially in smaller towns. It will also help existing Domino's customers to enjoy Domino's pizzas more often and on more occasions, thus driving increased frequency of consumption.
Management initiatives continue to increase same-store sales growth (SSG) and margins visibility.
Acceleration in store expansion, improvement in mobile ordering app and dining experience could be additional growth drivers in future, according to analysts at Emkay Global Financial Services.
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