Friday 16 March 2018

How Jio was born: Tired of poor internet speed, Isha Ambani mooted the idea

(From left) Reliance Industries Chairman Mukesh Ambani's children Anant Ambani, Isha Ambani and Akash Ambani at the company's 40th AGM in Mumbai on Friday. Photo: PTI

Billionaire Mukesh Ambani's telecom venture Jio, which catapulted India as the world's largest mobile broadband data consuming nation in less than two years, was first seeded by his daughter, Isha Ambani, in 2011.

This was revealed by Ambani, the richest Indian, in his acceptance speech last night after his oil-to-telecom conglomerate, Reliance Industries was presented with the 'Drivers of Change' award at the Financial Times ArcelorMittal Boldness in Business Awards.

Since the idea first cropped up, Reliance, which owns and operates the world's largest single location refinery complex at Jamnagar in Gujarat, has spent more than $31 billion to break into India's mobile-phone market. The 2016 upstart, called Jio, dislodged rivals and has emerged as the nation's No. 4 carrier by offering call services free for life and data transmission at dirt cheap rates.

Jio is also gearing up for newer data-heavy services that can connect homes, businesses, and cars to the internet.

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